Product: Trader Joe’s
Big Idea: Trader Joe’s is the one-stop shop in your neighborhood for fresh, local produce and easy-to-make frozen meal options.
Execution Idea: This idea aims to highlight the neighborhood feel and ease of Trader Joe’s. The experiential element is a farmers market pop-up (top left) that will have fresh, locally grown produce alongside Trader Joe’s unique offering in a variety of categories ranging from frozen meals to snacks to sauces and spreads. Each print ad highlights either the easy frozen meals, proximity, options, or fresh produce.