This integrated campaign for Trader Joe's focuses on the incredible options at Trader Joe's and how quick and easy these items are to purchase and prepare. Trader Joe's is known for their frozen meal options that are diverse, delicious, and easy to make. Combine that with the local nature of TJ's and you are set up for a quick walk to shop, and almost no effort when it comes to mealtime. In addition to three print ads, the campaign will include Trader Joe's farmers market popups that will really drive home to the neighborhood feel of the stores (depicted in the first picture).