Product: JBL handheld speakers (Charge 5, FLip 6, Go)
Insight: JBL handheld speakers provide on-the-go music lovers crystal clear sound that can be brought anywhere.
Big idea: JBL speakers offer concert-sized sound in handheld packaging.
Execution: 3 magazine ads that contrast the size of a concert speaker and a JBL handheld speaker. Experiential/Outdoor: A JBL-branded bus full of speakers that visits college campuses on game days to provide the soundtrack for the best tailgate.
