Product: Honda Civic
Insight: Families want a car that can carry all their groceries, last forever while daily driving, and still be a quick, fun car to drive.
Big Idea: The Honda Civic is a four-door family sedan that is track-ready and designed and engineered by a company with a rich and successful racing pedigree.
Execution Idea: These ads connect the Civic to its Honda siblings in motorsports like the F1 RB 20, one of the most successful F1 cars ever. This high-level engineering makes its way down the Honda lineup straight into the Civic, which is a car built for “citizens and cities.” It is a 4 door sedan as capable as any other at daily driving and grocery getting, but it is also ready for a thrilling day at the race track. A car for every occasion.
