Product: Garrett Popcorn
Insight: A company known for pumping the delicious smells of its stores onto the streets expands its radius to entice more customers.
Big idea: Fill the streets of Chicago with the irresistible smells of fresh popcorn.
Execution: Smell dispensing billboards placed a few blocks away from stores that link to digital activations. The digital activations are either preset Google Maps directions to the nearest store or a social media filter that uses AR technology to show a path to the closest store.
