Brand: Meta
Problem: Live theater isn’t inclusive. The Deaf community feels left out and isolated. They currently sit there and smile. Pretending it’s okay to not have access.
Audience: The Deaf community
Solution: Wearable tech that brings the stage to life. The sounds of the show are converted into haptic vibrations and visual cues.
Technology Execution: The Woojer Haptic Strap turns the sounds of the show into a full-body experience. The Meta Ray-Ban Display Glasses, powered by Meta Intelligence, display Rakish Entertainment’s Caption with Intention©, which are color-coded per actor, scaled to volume, and animated for emotion.
Art Director: Adrian Berger
Copywriter: Kate Barrett
Advisors:  Mel White, Sergio Del Hierro