Brand: Meta
Problem: Live theater isn’t inclusive. The Deaf community feels left out and isolated. They currently sit there and smile. Pretending it’s okay to not have access.
Audience: The Deaf community
Solution: Unmute the stage for the Deaf community through wearable tech. The sounds of the show are converted into haptic vibrations and visual cues.
Technology Execution: The Woojer Haptic Strap turns the sounds of the show into a full-body experience. The Meta Ray-Ban Display Glasses, powered by Meta Intelligence, display Rakish Entertainment’s Caption with Intention©, which are color-coded per actor, scaled to volume, and animated for emotion.
Awards:
One Show Young Ones ADC Awards, Finalist, Design for Good: Experiential Design
ADDY District New York, Mosaic Award
ADDY RAF New York, Judges Special Recognition
ADDY RAF New York, Gold, Out of Home
ADDY RAF New York, Silver, Art Direction
Graphis NEW TALENT Silver, Advertising Division
Ads of the World BY CLIOS Published & Highlighted
Credits:
Art Director: Adrian Berger
Copywriter: Kate Barrett
Advisors: Mel White, Sergio Del Hierro
