Brand: Meta
Problem: Live theater isn’t inclusive. The Deaf community feels left out and isolated. They currently sit there and smile. Pretending it’s okay to not have access.
Audience: The Deaf community
Solution: Unmute the stage for the Deaf community through wearable tech. The sounds of the show are converted into haptic vibrations and visual cues.
Technology Execution: The Woojer Haptic Strap turns the sounds of the show into a full-body experience. The Meta Ray-Ban Display Glasses, powered by Meta Intelligence, display Rakish Entertainment’s Caption with Intention©, which are color-coded per actor, scaled to volume, and animated for emotion.
Awards:
Addys Judges Special Recognition
(AAF Greater Rochester Local)
(AAF Greater Rochester Local)
Addys Gold
(AAF Greater Rochester Local)
(AAF Greater Rochester Local)
Addys Silver Art Direction
(AAF Greater Rochester Local)
(AAF Greater Rochester Local)
Credits:
Art Director: Adrian Berger
Copywriter: Kate Barrett
Advisors: Mel White, Sergio Del Hierro
