Art director
Problem: The Pink Tax–products or services marketed specifically for women (pink in color) cost more than nearly identical versions targeted for men.
Insight: Women are fed up with being charged more for the same products as men.
Big Idea: eliminating the Pink Tax by removing pink packaging and gendered language from hygiene product packaging.
Art Directors: Adrian Berger
Art Directors: Ava Horigan
Art Directors: Hanna LaBerge
Advisor: Mel White