Brand: Best Buy
Problem: 57% of Gen Z want to be creators, but without having any experience, aspiring creators don’t know where to start.
Creative Big Idea: Best Buy will teach Gen Z how to create content in its stores. Partnering with the internet’s most popular creators, we built their setups using our products so that aspiring creators now have a place to create.
Execution: We brought Kai Cenat's, Alex Cooper's, and Zach King's studios to stores nationwide. We had them give masterclasses on creating. Then, we let people create in the setups. The best content posted using #CreatorsCorner will be featured on Best Buy's social media.
Awards:
One Show Young Ones Brief Competition, Shortlist Award, Best Buy: Integrated Campaign
One Show Young Ones Brief Competition, Shortlist Award, Best Buy: Experiential & Immersive
Graphis NEW TALENT, Gold, Advertising DivisionADDY RAF New York, Silver, Out of Home
Golden Award of Montreux Finalist Award, Talent Award: Digital/Social Subcategory
Credits:
Art Director: Adrian Berger
Copywriter: Kate Barret
Advisors: Mel White, Sergio Del Hierro
