Brand: Best Buy
Problem: 57% of Gen Z want to be creators, but without having any experience, aspiring creators don’t know where to start.
Creative Big Idea: Best Buy will teach Gen Z how to create content in its stores. Partnering with the internet’s most popular creators, we built their setups using our products so that aspiring creators now have a place to create.
Execution: We brought Kai Cenat's, Alex Cooper's, and Zach King's studios to stores nationwide. We had them give masterclasses on creating. Then, we let people create in the setups. The best content posted using #CreatorsCorner will be featured on Best Buy's social media.
