Brand: Best Buy
Target Audience: Aspiring Gen Z creators.
Problem: 57% of Gen Z want to be creators, but without having any experience, aspiring creators don’t know where to start.
Creative Big Idea: Best Buy will teach Gen Z how to create contnet on its stores. Partnering with the internet's most popular creators, we built their setups using our products.
Execution: We brought Kai Cenat's, Alex Cooper's, adn Zach King's studios to store nationwide. We had them give masterclasses on creating. Then, we let people create in the setups. The best content posted using #CreatorsCorner will be featured on Best Buy's social media
