This campaign utilizes VR to display the durability of Yeti under the slogan "Built for the Wild." In the menu screen, users choose from various campsites, choose a weather event, choose which products they would like to use and enter the experience. Once in their chosen experience, users will see that they are holding a Yeti cup full of ice water or steaming hot chocolate depending on their chosen environment. They will then interact with the campsite to clear up the aftermath of the weather event selected. Upon clearing away fallen branches, digging through the snow, or even scaring off a bear, they will find the chosen yeti products intact and still full of ice-cold drinks